FORM Bikefitting Products was established in 2016, as a subsidiary of the FORM bike fitting studio in London. The primary intention was to design and bring to market, innovative, functional and attractive products, to elevate fitting products to a higher standard whilst making these products available at affordable prices.


Our working ethos is based on service above all. Everyone we interact with is considered important, valued, appreciated. This ethos manifests in the speed we respond to queries, the speed we maintain when shipping orders, and in our no-nonsense approach to resolving problems. Without you we can’t exist.


From a design perspective, the mindset is always to;

  • innovate in the simplest and most functional way possible

  • not accept compromise unless it’s unavoidable - in which case minimise it

  • create something which looks as good as it works

This outlook manifests in a drive to create the best products possible, with an emphasis on ease of use, functionality and beauty.


Since the first product was released in 2016 – the original flat leg length shim – FORM has come a very long way, releasing many innovative or groundbreaking items. This includes the patented walkable MTB shim, the modular 3-hole road shim & wedge system, and the anti-rotate MTB cleat wedge. FORM has gone from selling primarily to local UK based fitters, to selling internationally both through the site and through regional distributors. This journey of expansion however, has only just begun, and the future looks bright with the possibilities ahead. It's an exciting time.